The German car manufacturer has watched the ever-growing popularity of the ute and is going after Aussie tradies and weekend warriors with a dual cab version expected to go on sale here around 2018.
With Nissan already helping Renault build a one-tonne ute (2016 Aussie-release) that will share some common architecture with the new Navara due to arrive on Aussie soil mid-2015, the Merc too will share some attributes with the popular Nissan ute.
All three utes will come out of the same factories in Spain and Argentina, however don’t expect rebadged Navaras.
In a media release, Mercedes stated that their ute will be engineered and designed by parent company, Daimler to meet specific needs of customers and will be managed by the vans division which produces the likes of the Vito.
Suggesting a top spec vehicle Mercedes said the ute would have “distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Main competition is likely to be from the VW Amarok with the Ranger, BT-50 and Hilux probably going for a different market.
For a car manufacturer better known for luxury sports cars, it shows just how far the humble ute has come.
What are your thoughts? Would you consider buying one?